1. Communication Process 🗣️
SMCR Model: Source → Message → Channel → Receiver
Noise: Anything that distorts the message.
Feedback: Reaction of the receiver.
2. Extension Teaching Methods 🤝
Individual
Farm visits, office calls.
Most effective but costly.
Group
Demonstrations, FFS, tours, meetings.
Interactive learning.
Mass
Radio, TV, pamphlets, social media.
Reach many people quickly.
3. Adoption Process 📈
How farmers accept new technology (AIETA).
- Awareness: Knows it exists.
- Interest: Seeks information.
- Evaluation: Mental trial ("Will it work for me?").
- Trial: Small scale use.
- Adoption: Full scale use.