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Agricultural Extension

Future Agriculturist! Extension is bridging the gap between research and farmers. Be an agent of change!

1. Communication Process 🗣️

SMCR Model: Source → Message → Channel → Receiver

Noise: Anything that distorts the message.

Feedback: Reaction of the receiver.

2. Extension Teaching Methods 🤝

Individual

Farm visits, office calls.

Most effective but costly.

Group

Demonstrations, FFS, tours, meetings.

Interactive learning.

Mass

Radio, TV, pamphlets, social media.

Reach many people quickly.

3. Adoption Process 📈

How farmers accept new technology (AIETA).

  1. Awareness: Knows it exists.
  2. Interest: Seeks information.
  3. Evaluation: Mental trial ("Will it work for me?").
  4. Trial: Small scale use.
  5. Adoption: Full scale use.